“Age and provenance are a key part of the whisky’s story and so important, especially in collectable bottles. Gleann Mor identifies these vital pieces of information on the labels of all their bottlings” says Andrew Forrester, Whisky Specialist and Consultant Brand Director
Gleann Mor Whisky hit the Chinese market last Saturday night when the Edinburgh based independant bottler of rare whisky, hosted a tasting event for Visit Britain at Edinburgh’s Waldorf Astoria.
Do you just like to drink whisky but don’t know much more about it than that it tastes good? The Scotch Whisky Regulations 2009 formally define five categories of Scotch Whisky.
Due to strict alcohol advertising laws in Finland, promoters of the ‘Beer and Whisky Fair’ are not permitted to use the word ‘whisky’ within titling or advertising materials.... so how do you advertise a Beer and Whisky Fair without using the word ‘whisky’ in the promotional materials?